The Coffee Industry

coffee-industryCoffee consumption is increasing. Specialty coffee drinks are driving the way.


Coffee is the most popular beverage in the world and as a global commodity, coffee is ranked #2 – worth over $100 billion worldwide – behind the #1 commodity – oil. In 2012, coffee consumption increased 7% and since 2007, demand for specialty coffee drinks (cappuccinos, lattes, Americanos and Macchiatos) has increased market penetration by 50%. Worldwide we drink over 500 billion cups of coffee every year. Of that number, 14 billion are Italian espresso coffees.


For example, Americans consume 400 million cups daily, making the U.S. the leading consumer of coffee in the world. Over 75% of U.S. adults drink coffee and 58% consume coffee daily. In 2012, U.S. daily coffee consumption grew by 7% placing it ahead of soft drinks, according to the 2012 National Coffee Drinking Trends from the National Coffee Association (NCA).


Coffee drinkers outnumber tea drinkers in the U.S. – 183 million to 173.5 million. The combined sales of coffee and tea at restaurants and drinking establishments is estimated to be $18.7 billion in 2012.

U.S. Coffee Factoids

  • The average coffee cup size is nine ounces.
  •  In 2012 coffee consumption increased 7%
  • The average price for an espresso-based drink is $2.45.
  • The average price for a cup of brewed coffee is $1.38.
  • 35% of coffee drinkers prefer their coffee black.
  • 65% of coffee consumption takes place during breakfast hours.
  • The United States imports more than $4 billion dollars of coffee each year.


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