Coffee Industry

Coffee consumption is increasing. Specialty coffee drinks are driving the way.

Coffee is the most popular beverage in the world and as a global commodity, coffee is ranked #2 – worth over $100 billion worldwide – behind the #1 commodity – oil. In 2012, coffee consumption increased 7% and since 2007, demand for specialty coffee drinks (cappuccinos, lattes, Americanos and Macchiatos) has increased market penetration by 50%. Worldwide we drink over 500 billion cups of coffee every year. Of that number, 14 billion are Italian espresso coffees.

6For example, Americans consume 400 million cups daily, making the U.S. the leading consumer of coffee in the world. Over 75% of U.S. adults drink coffee and 58% consume coffee daily. In 2012, U.S. daily coffee consumption grew by 7% placing it ahead of soft drinks.

Today, many coffee houses offer some variety of snacks, foods and on occasion, menu service. Those that offer Fast or Quick Casual menus with premium ingredients, simple recipes and more customization, like Café Barbera, are in a sector that has outpaced other dining sectors – Full Service and Quick Service – with double digit annual sales growth. For consumers, the fast casual sector means a healthier and more satisfying food and beverage experience worth a slightly higher price. Fast casual restaurants provide the quality of casual dining married with the convenience of fast food, with pricing that matches. Cost range from $8 to $15 dollars for a typical meal, but as the fastest growing segment of the restaurant industry, consumers have proven to be amenable to pay for quality.

Café Barbera is uniquely positioned to take advantage of the continued growth in coffee consumption, demand for premium and specialty coffee drinks, and the dynamic expansion of the fast casual restaurant segment.”

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